Wednesday, November 04, 2009

Mid-series comments about "Jimmy's Food Factory"

Not long ago, I posted regarding my interest in the new British series, "Jimmy's Food Factory".

I have since seen a couple of episodes and I find it quite refreshing. In contrast to many other food-oriented documentaries, there is a noticeable absence of preaching and moralizing. Even though I am heavily skeptical of the health of industrial food products -- regardless of what the nutrition label says -- I still find the leading style used in many food documentaries to be distracting and tiresome. To be honest, I had expected preaching and hoped to be able to overlook it in the way I overlook most website banner advertising. Instead, I found a good attempt at presenting the facts, with very little (if any) browbeating thrown in.

For that reason alone, it is a refreshing addition to the genre. It simply presents the industrial processes used to produce many common industrial food products and leaves you to come to your own conclusions with very little leading, few ominous sound effects, and no heavy-handed implications.

Very good series, so far.

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1 Comments:

At 2:37 AM , Blogger Ursula said...

Oh dear. Personally I can’t believe how poor quality this programme was. Or was it aimed at 6 year olds?
Jimmy didn’t explain what was in the products at all! He claims to be interested in the ’science’ but he didn’t tell us that (for example) the rennet in the cheese is from a cow’s stomach and is only there because the cheese has to be made quickly and doesn’t have time to set properly. (Vegetarians beware)! Also that the salad is washed in chlorine then packed in a bag with the oxygen taken out – hence whenever we open the bags the lettuce starts to rot as its already often a month old! The bread that stays ‘fresh’ for a week isn’t really fresh. Its packed with extra fats to make it appear soft and preservatives that prevent mould growth.
If Jimmy really means it when he says “My way of thinking is that if you give people all the information, they can make their own decisions.” then he has to be honest and give people all the information. NOT what perhaps the supermarkets want us to hear. My question is – did Jamie set this opportunity up for him? Did Sainsburys pay for it perhaps? Either way – he has let us all down, badly.

 

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